TMI-Timeline Marketing Ideas

Facebook Timeline is coming to your Fan Page soon.
DON’T PANIC!
Sure it’s a change and sure it’s going to take a bit of work, but I think the new format will be Facebook an even stronger marketing and relationship building tool.
Besides, you don’t have a choice!
Here are Ten Tips which will help you and your biz leverage the new timeline:
1) Even though Facebook strictly forbids blatant marketing on your cover pic, it’s still a great place to market. We know that 21% of the people who visit a new profile will click on the profile pic. Let’s assume it’s less than that, it’s still worth taking the time to type in a brief description of your business. Did you see that word brief? I’m talking mission/vision or brand statement or tag line. Visit mine at http://facebook.com/terry.wisner and see what I mean.
2) Let your cover pic be a welcoming visual and post your logo as your profile pic. Facebook recommends your profile pic be 180 X 180 pixels for best results.
3) Humanize your brand! Take a couple of hours and fill in a history of your biz. Tell people when and how it was founded. Share key product/services which have been added over the years. Remember, people often select a biz simply because of their years of experience.
4) Having the analytics at the top of the page serves as a good reminder how you are doing…don’t hide it.
5) Here’s a cool tip, you can move an older post to the top of your Timeline to highlight it again. Just hover over the posting, click on the little pencil in the upper-right corner, then click on “pin to the top”. It will stay there for seven days.
6) While we’re on the topic of manipulating posts, you can also change the date of a post to move it out on your timeline. Not sure why we would want to do this, unless you were to feel your more recent posts are more relevant but yet you don’t want to hide a particular post.
7) Another cool tip on posts, especially with awesome pics, hover over the post, click on the star in the upper right-hand corner and you will “highlight” that pic or post. This is especially cool if you have a product you want to feature.
8) THIS IS YOUR LANDING PAGE! No longer can you select default pages for people to land on. Make it great!
9) You can now take customer concerns and complaints “off-line” by asking them to message you directly. This has a great deal of potential.
10) Last, but certainly not least, take this opportunity to clean-up your “About” tab. Ask yourself this question: “Would I read this?”
Convert over to the new Fan Page Timeline and begin to experiment. It won’t go live until you tell it too or on March 30. Why wait? If you feel panicky, give me a call. We are offering very special Facebook Coaching and Consulting rates for the entire month of March.
Enjoy!

Advertisements