Timing is Everything

Albert Einstein once said: “The only reason for time is so that everything doesn’t happen at once.”  Obviously Einstein never saw the way some dealerships post in social media. Consider the example of the dealership which posts pictures of the proud customer standing by their new car shaking hands with the happy sales person. Great idea, but not the way the folks at a dealership in North Carolina do it. Every Saturday they post a dozen or so pictures of customers on their Facebook page in a 5-10 minute time span. These sales didn’t happen all at once, but the postings did.

Look, Facebook updates only stay active for a few minutes or hours if you’re fortunate. Generally, users who are online at the exact time you post a picture may see it, like it, comment on it and even share it. However, unless they only like a few pages and have a small number of friends, they most likely will not see your pictures if you post them all at once. True, it’s easier to post in the fashion, but it is most likely a waste of your time. Therefore, it is most advantages to post more frequently and spread your updates over time. Don’t forget that posting pictures, links, updates and videos on the weekends will get your page more comments and sharing. But who has that kind of time for Facebook, especially over the weekend?

Here’s the solution: Schedule your status updates to appear when you think your customers and friends are on Facebook. Just follow these simple steps:

  • Go to your status update box and share a status update, picture, link or video.
  • In the bottom left-hand corner you will see a small clock. Hover over the clock to assign a date and time.
  • Select the appropriate year, month, day, hour and minute you wish to have you post appear.
  • Click on the schedule button and you are finished.

You can also edit the scheduled time and date of the post by highlighting the Edit Page, selecting Use Activity Log, then select the scheduled post to edit, and change the date to whatever you like.

This little tool makes it very easy for you to spread the good news over Facebook whenever your fans may be reading.  Everything does not happen at once. Why would you post that way?

Advertisements

TMI-Timeline Marketing Ideas

Facebook Timeline is coming to your Fan Page soon.
DON’T PANIC!
Sure it’s a change and sure it’s going to take a bit of work, but I think the new format will be Facebook an even stronger marketing and relationship building tool.
Besides, you don’t have a choice!
Here are Ten Tips which will help you and your biz leverage the new timeline:
1) Even though Facebook strictly forbids blatant marketing on your cover pic, it’s still a great place to market. We know that 21% of the people who visit a new profile will click on the profile pic. Let’s assume it’s less than that, it’s still worth taking the time to type in a brief description of your business. Did you see that word brief? I’m talking mission/vision or brand statement or tag line. Visit mine at http://facebook.com/terry.wisner and see what I mean.
2) Let your cover pic be a welcoming visual and post your logo as your profile pic. Facebook recommends your profile pic be 180 X 180 pixels for best results.
3) Humanize your brand! Take a couple of hours and fill in a history of your biz. Tell people when and how it was founded. Share key product/services which have been added over the years. Remember, people often select a biz simply because of their years of experience.
4) Having the analytics at the top of the page serves as a good reminder how you are doing…don’t hide it.
5) Here’s a cool tip, you can move an older post to the top of your Timeline to highlight it again. Just hover over the posting, click on the little pencil in the upper-right corner, then click on “pin to the top”. It will stay there for seven days.
6) While we’re on the topic of manipulating posts, you can also change the date of a post to move it out on your timeline. Not sure why we would want to do this, unless you were to feel your more recent posts are more relevant but yet you don’t want to hide a particular post.
7) Another cool tip on posts, especially with awesome pics, hover over the post, click on the star in the upper right-hand corner and you will “highlight” that pic or post. This is especially cool if you have a product you want to feature.
8) THIS IS YOUR LANDING PAGE! No longer can you select default pages for people to land on. Make it great!
9) You can now take customer concerns and complaints “off-line” by asking them to message you directly. This has a great deal of potential.
10) Last, but certainly not least, take this opportunity to clean-up your “About” tab. Ask yourself this question: “Would I read this?”
Convert over to the new Fan Page Timeline and begin to experiment. It won’t go live until you tell it too or on March 30. Why wait? If you feel panicky, give me a call. We are offering very special Facebook Coaching and Consulting rates for the entire month of March.
Enjoy!

Recipe for Highly Effective Teams

All too often, companies waste their hard earned profits on team building efforts that result in little, or no, improvement in performance. If the only results the leadership wants to see are to have fun and spend some cash, then that is perfectly fine. However, if the leadership desires highly effective teams, then they will need to follow the recipe for teamwork.

As with most recipes, it is recommended you adhere to each step at first. After getting some experience, it will be safe to adjust ingredients to the team’s personal taste.

Step 1:

Pre-condition the environment for the changes in team operating principles. It is important that the environment is set just right, or the team will not reach its optimal performance. This collection of people will, from this point forward, be known as a team. The team will be expected to accomplish certain things and achieve specified results.
The environment, also known a culture, should be generously and evenly coated with leadership. The leader must set the tone for a collaborative and cooperative culture. Although there have been cases where highly effective teams exist in an environment with the boss rules with fear and intimidation, it is very rare.

Step 2:

Add equal and significant amounts of Missionand Values to the organization and each individual person on the team. It is widely known, that people cannot operate effectively if they don’t know where they are going. The more people understand the mission, the more likely they are to be effective. The more they believe and live by the values, the more likely they are to be engaged.
Add a good dose of understanding individual roles and responsibilities.
Team members must be aware of how everything they do supports the mission and how they are expected to relate to others. People on poor performing teams often do not understand how their efforts affect the overall mission.

Every individual on the team must have their own goals. They must have one or two primary and several secondary goals. When they achieve these goals, the mission will be accomplished. The individual goals should come from the person and not the boss. They can and should work together on identifying the goal, but the individual must make a personal commitment to attaining the goal. This commitment to performance will only come about, if the individual believes the changes are important to them personally.

Step 3:

Now fold in a clearly defined operating process for team members to follow. Every successful team has established rules and guidelines for members to follow. These processes should include how team members should communicate internally and externally. They should tell members how they should resolve conflict and encourage each other. Problem solving mechanisms are also included in these processes. Effective operating processes also help build the “chemistry” among the team players. This chemistry comes from every team member having the just the right amount of attitude and engagement.

An attitude of cooperation, collaboration, and compromise will go a long way in creating an effective team.

This is where a good deal of trust is folded into the mixture. Every team process is based on trust. Team members must trust the leader and each other. Team members cannot take individual credit for team accomplishments. As the old saying goes; there is no “I” in team. It is true however, that a team consists of a number of “I”ndividuals.

Step4:

Just a dash of attention must be given to the way team members interact with each other.
They must respect and assist each other if the team is expected to excel. Team members and leaders must reinforce positive team behaviors and deal with team behavioral issues. Just the right blend of people, doing the right jobs, will make for great team results. A sprinkle of attention should be directed to how team members interact with others outside the team. All too often, a highly performing team can alienate outsiders and find their mission is compromised because of external factors. A team can never be more important than the overall company mission and objectives.

Step5:

Finally, sprinkle in rewards to taste. Rewards must be appropriate for the team and it is most effective if the entire team receives the reward. The fastest way to make a good team go bad, is to select one or two team members and recognize the team efforts trough them. If everyone achieved their individual goals, then everyone should share accordingly. Ask the team members, they will tell you if it’s fair.

That is, if the environment is right in the first place.

The mix of these ingredients will make a high performance team. The secret is how to adjust the quantities of each and just the right blend for your company and group of individuals. Through years of experience with building high performance teams, Terry “TJ” Wisner, has developed an effective process to inspire leaders and teams to make the necessary changes to achieve higher levels of performance. Cook up the right recipe for highly effective teams and become more successful.