Don’t Get Hijacked

Did you hear the story about the store owner who fired his Facebook Manager?

It’s not a very good story.

Shortly after the “Facebook Guy” was separated from the company, the General Manager realized their Facebook Page had been hijacked. Since all of the Admins were Managers of the page, the ex-employee had the power and ability to change the administration levels of the others and literally take over the entire page. If that doesn’t shake you up, it should.

That is exactly why Facebook has created five different levels to which an individual Admin can be assigned. Let’s review each of the five roles, how they differ and what needs to be considered when assigning Admin roles.

Insight Analysis– This level can only review the page insights and is the lowest level of permission.

Advertiser– This will most likely be the level given to third party advertisers or your internal marketing people permitting them to see insights and create ads.

Moderator– The Moderator level can do everything the first two levels are allowed to do. Additionally, they can add or delete comments as well as respond to messages as the Page. This level is recommended for most team members.

Content Creator– This level has all of the aforementioned permissions and can also create posts as the Page, edit the Page, and add Apps.

Manager– Your Manager(s) have a full set of permissions including the ability to add new administrators and set their permissions levels.

Take a moment to review and edit your Admins’ roles on your Facebook Page. When on your Page, go to your Admin Panel, click Manage, then Settings, then Admin Roles, and select the appropriate level for each of your Admins.

Don’t leave your Page and business at risk! Make sure your team is connected to your Page at the appropriate level and don’t let your Page get hijacked.

Bet You’re Missing Out!

One of the key skills in consulting is being able to assess people and organizations quickly and efficiently. Professional consultants are constantly honing their assessment skills and abilities. However, when it comes to social media, it is easy to determine if an organization is not leveraging the power of Facebook in an effort to build relationships with current and future customers.
If you are part of a leadership team or organization that believes the following, you are most likely missing out:
1) The only thing people talk about on Facebook is what they’re doing for lunch or dinner!
2) Our policy prohibits employees from “playing around” in Facebook on a company computer or on company time!
3) We delegated our Facebook Page to __________ because they are under 30 and understand that computer stuff!
4) We measure our Facebook success by the number of “likes” we get!
5) We tried it for a couple of weeks and it didn’t do anything for us!

Trust me! If your leadership team is guilty of any of these, you are really missing out on the Facebook movement.
In a recent survey, over 57% of the respondents indicated they spent more time talking to people online than in real life. Like it or not, social media is where the “talking” is happening. Social media success is commonly defined by how effectively you build relationships and social capital. It’s not about what people are doing for lunch. Unless, of course, you’re talking about an event which your company is sponsoring.
If you are not leveraging the power of your team by encouraging them to be Facebook ambassadors and creating a social media policy which describes key dos and don’ts for them to follow, you’re missing out.
Let me ask you this: Would you allow your Facebook page administrator to appear on the noon news to represent your company or organization? Would you hold them accountable to develop and maintain customer relationships? If your response was no, you’re missing out!
Facebook isn’t a quick fix. Facebook success will not come overnight. In fact, success will be an ongoing venture. Furthermore, meaningful measurements are critical to creating a successful Facebook strategy.
When it comes to Facebook, if you believe the aforementioned five points, I bet you’re missing out!

Vegas and Networking?

Walking the Strip in Las Vegas can be very interesting, especially at 3:30AM. However, I don’t know about you, but I hate the dudes in the neon shirts who try to get your attention by clapping their brochures which promote some of Vegas’s finest “massage” therapists. It is doubtful this style of promotion actually builds business. So you may be asking; “What’s this have to do with networking”? Fact is, we all have seen the “business card networker” at nearly every networking event we’ve attended. They walk up to a perfect stranger, flash their business card (much like the guys in neon shirts), and nearly force us to take it. They then mumble something that is totally unimportant and they move on to the next “victim” of their time wasting actions.

It’s pretty easy to not be “that guy!” But here are a few tips that might help you with your networking at future networking events as you try to “connect” with new folks:

Establish Your Priorities: Know exactly what you hope to get out of this particular networking event or face-to-face meeting. More importantly, be sure to help the person/people you meet to get something they are looking for. Once you help them get what they’re looking for, they will be much more open to helping you.

Have a Plan: This can truly be anything. It all depends on your brand and what you want others to know about you, your products and services, or your organization. You might want to meet 3 people with whom you want to develop a relationship, or perhaps you will want to gain support for a certain need in your business, like website development, Social Media coaching, teamwork, resume building, et cetera. Just be sure your goals are clear and you have a defined plan.

Be a Connector: Here’s a flash—-It’s not all about you! Make it a goal to introduce at least two people to each other who you think can likely help each other. They will remember you and that is quite likely one of your goals.

Focus on the Future: Dwelling in the past doesn’t help anyone. Talk about what‘s happening in the future and how both of you can help each other achieve great things. There is altogether too much negativity these days…leave it out in your car. Think possibilities!

A few other don’ts include, but are not limited to; don’t just hear…listen. Don’t sell…help. Don’t tell…ask.

Partner with a Friend: Here at The CPO Institute, we encourage Partnering in many ways. What we are talking about here is working with a friend before the networking session to set your individual priorities, plans and goals. Share them with each other, try to introduce each other to at least one perfect stranger with common goals or interests, but don’t simply hang out together. Following the event, it’s a great idea to review how things went for each other. Share who some of your best contacts where and what your follow-up strategies are.

Follow Through: All too often, people don’t follow-up on the valuable contacts they make at networking events. If you meet someone you want to generate a business relationship with, find out if they are into Social Media and which ones. Be sure to get their contact info and follow-up with a phone call, email, note, and/or friend them on Facebook, LinkedIn or Twitter.

Bottom line, don’t be that guy in the neon shirt! If you want to inform people of you and your “Personal Brand” you must have a plan, help others get what they need, and work with a Partner to get the best results from a networking event and to connect with others.

Did you know you can follow TJ Wisner on his new Facebook Page…see you there!

Did Screw Dad Screw Son???

Being the 5th generation in the family business, Hyland Screw Machine Products, doesn’t guarantee a job. Dan Hyland, whose great-grandfather founded the automotive supplier in 1928, has been making some pretty tough decisions lately and lay offs are one of them.

Due to production cutbacks, Hyland was faced with giving some of his workers their pink-slips. Since his son is one of the newest employees in the company, Dan thought it was only right to lay him off in the first round as well.

It was the right thing to do Dan said. And moreover, when he told his son about his impending lay off, the son told his father that it wouldn’t be right for him to stay on while other good workers were let go.

At The CPO Institute, our primary focus is on values. Companies and people that have well established values and live by those values are successful and sustainable.

Dan Hyland and his son live by a set of time tested values. Being the 5thgeneration in the family business, Hyland Screw Machine Products, doesn’t guarantee a job, but it does guarantee a foundation of solid core values.

No, Dan didn’t screw his son…he helped him learn a valuable lesson. Dan appears to be a man that lives through his values and is a great business man and Dad.

Life is tough sometimes and it is filled with choices. Live by a defined set of values and Don’t Just Do It!

For more on this story check out the local TV report from Dayton, OH on Hyland Screw Machine Products.