TMI-Timeline Marketing Ideas

Facebook Timeline is coming to your Fan Page soon.
DON’T PANIC!
Sure it’s a change and sure it’s going to take a bit of work, but I think the new format will be Facebook an even stronger marketing and relationship building tool.
Besides, you don’t have a choice!
Here are Ten Tips which will help you and your biz leverage the new timeline:
1) Even though Facebook strictly forbids blatant marketing on your cover pic, it’s still a great place to market. We know that 21% of the people who visit a new profile will click on the profile pic. Let’s assume it’s less than that, it’s still worth taking the time to type in a brief description of your business. Did you see that word brief? I’m talking mission/vision or brand statement or tag line. Visit mine at http://facebook.com/terry.wisner and see what I mean.
2) Let your cover pic be a welcoming visual and post your logo as your profile pic. Facebook recommends your profile pic be 180 X 180 pixels for best results.
3) Humanize your brand! Take a couple of hours and fill in a history of your biz. Tell people when and how it was founded. Share key product/services which have been added over the years. Remember, people often select a biz simply because of their years of experience.
4) Having the analytics at the top of the page serves as a good reminder how you are doing…don’t hide it.
5) Here’s a cool tip, you can move an older post to the top of your Timeline to highlight it again. Just hover over the posting, click on the little pencil in the upper-right corner, then click on “pin to the top”. It will stay there for seven days.
6) While we’re on the topic of manipulating posts, you can also change the date of a post to move it out on your timeline. Not sure why we would want to do this, unless you were to feel your more recent posts are more relevant but yet you don’t want to hide a particular post.
7) Another cool tip on posts, especially with awesome pics, hover over the post, click on the star in the upper right-hand corner and you will “highlight” that pic or post. This is especially cool if you have a product you want to feature.
8) THIS IS YOUR LANDING PAGE! No longer can you select default pages for people to land on. Make it great!
9) You can now take customer concerns and complaints “off-line” by asking them to message you directly. This has a great deal of potential.
10) Last, but certainly not least, take this opportunity to clean-up your “About” tab. Ask yourself this question: “Would I read this?”
Convert over to the new Fan Page Timeline and begin to experiment. It won’t go live until you tell it too or on March 30. Why wait? If you feel panicky, give me a call. We are offering very special Facebook Coaching and Consulting rates for the entire month of March.
Enjoy!

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Did Screw Dad Screw Son???

Being the 5th generation in the family business, Hyland Screw Machine Products, doesn’t guarantee a job. Dan Hyland, whose great-grandfather founded the automotive supplier in 1928, has been making some pretty tough decisions lately and lay offs are one of them.

Due to production cutbacks, Hyland was faced with giving some of his workers their pink-slips. Since his son is one of the newest employees in the company, Dan thought it was only right to lay him off in the first round as well.

It was the right thing to do Dan said. And moreover, when he told his son about his impending lay off, the son told his father that it wouldn’t be right for him to stay on while other good workers were let go.

At The CPO Institute, our primary focus is on values. Companies and people that have well established values and live by those values are successful and sustainable.

Dan Hyland and his son live by a set of time tested values. Being the 5thgeneration in the family business, Hyland Screw Machine Products, doesn’t guarantee a job, but it does guarantee a foundation of solid core values.

No, Dan didn’t screw his son…he helped him learn a valuable lesson. Dan appears to be a man that lives through his values and is a great business man and Dad.

Life is tough sometimes and it is filled with choices. Live by a defined set of values and Don’t Just Do It!

For more on this story check out the local TV report from Dayton, OH on Hyland Screw Machine Products.

Why the fish?

Okay…several people have asked why I have a picture of fish swimming toward me on the front of my blog.
For those of you who have been fortunate enough to hear my “Don’t Just Do It” speech, you know that several years ago I nearly drowned in the ocean. Not to minimize the terror I felt at the time, it was somewhat of a “life-changing” event. At that moment, I came to realize that our lives must be managed like a business. Thus the BYOCPO concept.
The picture of the fish was taken several days later. It’s as though they are laughing at the guy who nearly killed himself while snorkeling.

Life is too important…Don’t Just Do It!