Timing is Everything

Albert Einstein once said: “The only reason for time is so that everything doesn’t happen at once.”  Obviously Einstein never saw the way some dealerships post in social media. Consider the example of the dealership which posts pictures of the proud customer standing by their new car shaking hands with the happy sales person. Great idea, but not the way the folks at a dealership in North Carolina do it. Every Saturday they post a dozen or so pictures of customers on their Facebook page in a 5-10 minute time span. These sales didn’t happen all at once, but the postings did.

Look, Facebook updates only stay active for a few minutes or hours if you’re fortunate. Generally, users who are online at the exact time you post a picture may see it, like it, comment on it and even share it. However, unless they only like a few pages and have a small number of friends, they most likely will not see your pictures if you post them all at once. True, it’s easier to post in the fashion, but it is most likely a waste of your time. Therefore, it is most advantages to post more frequently and spread your updates over time. Don’t forget that posting pictures, links, updates and videos on the weekends will get your page more comments and sharing. But who has that kind of time for Facebook, especially over the weekend?

Here’s the solution: Schedule your status updates to appear when you think your customers and friends are on Facebook. Just follow these simple steps:

  • Go to your status update box and share a status update, picture, link or video.
  • In the bottom left-hand corner you will see a small clock. Hover over the clock to assign a date and time.
  • Select the appropriate year, month, day, hour and minute you wish to have you post appear.
  • Click on the schedule button and you are finished.

You can also edit the scheduled time and date of the post by highlighting the Edit Page, selecting Use Activity Log, then select the scheduled post to edit, and change the date to whatever you like.

This little tool makes it very easy for you to spread the good news over Facebook whenever your fans may be reading.  Everything does not happen at once. Why would you post that way?

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Are Your Connections Mutualistic or Parasitic?

Scientists and biologists have talked about symbiosis, a word derived from the ancient Greek meaning syn- “with” and biosis-“living” since Plato was a pup. In the late 18 hundreds, social scientists began using the term in connection with people living together in mutual relationships. In nature, there are three common types of symbiotic relationships, mutualistic, commensalistic and parasitic. It is my assertion that these three relationships are also present in our social media world. Which relationship type are you?

Clownfish/ Anemone

Mutualistic relationships are described as a relationship wherein both parties benefit. A great example from nature of this type is the Clown Fish and the sea anemone. A sea anemone has hundreds of poisonous tentacles to ward off predators, but the clown fish is immune to the poison. He hides from his enemies in the tentacles, eats small invertebrates and his waste feeds the anemone. Let’s not take this analogy too far, but the best types of relationships in the social media world are mutualistic, where both parties benefit. There are many great examples of fan pages who share educational and entertaining posts which enhance the lives of their fans. In turn, they remain loyal to your brand, store or biz. Moreover, they recommend your biz products and services.

Commensalistic relationships are recognized as those in which one party benefits and the other is not harmed or helped in any way. Birds follow cattle or horses as they graze in an effort to feed off the insects which are stirred by the movement of the cattle. The four legged creatures are not affected in any way. There are few example of commensalism in nature and in social media, but I think a good example is my photograph of the General Motors concept car, Miray, from the NAIAS which several dealerships have “borrowed” for their Facebook cover picture. They benefit by having a striking cover picture and I, in no way am harmed nor will I benefit in any way.

The last one exits, unfortunately, in many relationships, not simply in social media. Parasitic relationships exist when one party benefits and the other is harmed. We all know people who behave in a parasitic fashion. The best thing about social media is, when that happens, you can block or delete them. For what it’s worth, don’t be a social media parasite and don’t accept them in your life connections. When fans feel you are “parasitic” they will unlike your page and quite likely your biz.

Social media is based on people “living with” and relating to each other. To build healthy social media relationships, focus on becoming more mutualistic. Healthy relationships between people, on social media and in life, are connections wherein both parties benefit…remember this in your social media efforts.