Timing is Everything

Albert Einstein once said: “The only reason for time is so that everything doesn’t happen at once.”  Obviously Einstein never saw the way some dealerships post in social media. Consider the example of the dealership which posts pictures of the proud customer standing by their new car shaking hands with the happy sales person. Great idea, but not the way the folks at a dealership in North Carolina do it. Every Saturday they post a dozen or so pictures of customers on their Facebook page in a 5-10 minute time span. These sales didn’t happen all at once, but the postings did.

Look, Facebook updates only stay active for a few minutes or hours if you’re fortunate. Generally, users who are online at the exact time you post a picture may see it, like it, comment on it and even share it. However, unless they only like a few pages and have a small number of friends, they most likely will not see your pictures if you post them all at once. True, it’s easier to post in the fashion, but it is most likely a waste of your time. Therefore, it is most advantages to post more frequently and spread your updates over time. Don’t forget that posting pictures, links, updates and videos on the weekends will get your page more comments and sharing. But who has that kind of time for Facebook, especially over the weekend?

Here’s the solution: Schedule your status updates to appear when you think your customers and friends are on Facebook. Just follow these simple steps:

  • Go to your status update box and share a status update, picture, link or video.
  • In the bottom left-hand corner you will see a small clock. Hover over the clock to assign a date and time.
  • Select the appropriate year, month, day, hour and minute you wish to have you post appear.
  • Click on the schedule button and you are finished.

You can also edit the scheduled time and date of the post by highlighting the Edit Page, selecting Use Activity Log, then select the scheduled post to edit, and change the date to whatever you like.

This little tool makes it very easy for you to spread the good news over Facebook whenever your fans may be reading.  Everything does not happen at once. Why would you post that way?

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