10 Key Behaviors to Build Relationships

Based on the interactions between the newly wedded couple, I couldn’t help but place the odds of their “marital bliss” lasting more than 2 years at much less than 50/50.
Now look, I’m a relationship expert in selling…not marriage. That being said, I do believe that the same behaviors or traits that build strong relationships with co-workers, communities and customers, will also work with couples.
With the help of literally thousands of small business owners and dealership personnel, I have identified these as the top 10 behaviors that help create and maintain healthy strong relationships. These are listed in no particular order of importance:
 
1. Care for the other’s well-being
This actually is number one
2. Be reliable, do what you say you will do
Follow through is so important
3. Collaborate toward mutual success or “win-win”
Try to fully understand their needs and goals
4. Generate a feeling of fairness
Being fair isn’t enough…they must feel it
5. Maintain a friendly-respectful mindset
Throughout the selling cycle…be nice
6. Give and take without a “balance sheet”
But don’t “give away the store”
7. Display a genuine, but appropriate, commitment to the relationship
Think long term
8. Engender open and honest communication
Never lie or stretch the truth
9. Be empathetic…not sympathetic
Remember it’s all about them
10. Always believe “Relationships are more important than the deal”
Many people who didn’t get this…aren’t around anymore
 
As I watched the wedding events unfold, it was apparent that the young newlyweds didn’t “score” to well in the aforementioned behaviors. How do you rate in these relationship building attributes? How well do your sales team members score? I’ll bet your strongest sales team members embody these skills very well.
 
Do you think these behaviors would build strong relationships?
They do, and they lead to a healthier and less stressful life. Oh and by the way, they lead to…more sales!

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